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Holes, not Drills

When one possesses the insight, the means and the technology to create drills, it is very tempting to think that what there is to do is find the market for drills.

This I believe is an illusion.

Rather, consider that what there is to do is find and foster the market for holes, and in so doing validate the economics of creating demand for the supply of holes, together with the economics for supplying and supporting the drilling of holes (using drills) out of which, should the economics prove to be compelling, a market for drills will come into existence.

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