TED | Talks | Yves Behar: Creating objects that tell stories

screen-capture.png“We bring intellectually property…we bring a marketing approach…we bring all this stuff, but I think at the end of the day what we bring is these values, and these values create a soul for the companies we work with. And its especially rewarding when your design work becomes a creative endeavour – when others can be creative and do more with it”

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